翻訳と辞書 Words near each other ・ Category 4 ・ Category 4 cable ・ Category 5 ・ Category 5 (album) ・ Category 5 cable ・ Category 5 Records ・ Category 6 ・ Category 6 cable ・ Category A ・ Category A services ・ Category algebra ・ Category B ・ Category B services ・ Category C ・ Category C services ・ Category Development Index ・ Category F5 ・ Category killer ・ Category management ・ Category management (purchasing) ・ Category mistake ・ Category O ・ Category of abelian groups ・ Category of being ・ Category of elements ・ Category of finite-dimensional Hilbert spaces ・ Category of groups ・ Category of magmas ・ Category of manifolds ・ Category of medial magmas Dictionary Lists mini英和辞書 mini和英辞書 Webster 1913 Latin-English FOLDOC Wikipedia English ウィキペディア

翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク Category Development Index ： ウィキペディア英語版 Category Development Index Category Development Index (CDI) measures the sales performance of a category of goods or services within a specific group, compared with its average performance among all consumers.〔Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). ''Marketing Metrics: The Definitive Guide to Measuring Marketing Performance.'' Upper Saddle River, New Jersey: Pearson Education, Inc. ISBN 0-13-705829-2. The Marketing Accountability Standards Board (MASB) endorses the definitions, purposes, and constructs of classes of measures that appear in ''Marketing Metrics'' as part of its ongoing (Common Language in Marketing Project ).〕 By definition, CDI measures the sales strength of a particular product category within a specific market (e.g., soft drinks in 10–50 year old's). ==Purpose== The purpose of the CDI metric is to quantify the relative performance of a category within specified customer groups. The Category Development Index helps marketers identify strong and weak segments (usually demographic or geographic) for categories of goods and services.〔 The CDI is useful in all marketing strategies when used with the Brand Development Index (BDI). The CDI can give vital data for marketers to allocate advertising to specific areas maximizing product category knowledge and profit. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Category Development Index」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.